Hitachi Vantara specializing in data storage and infrastructure systems, providing solutions for businesses to manage, store, and analyze their data.
THE BRIEF
Hitachi Vantara wanted to develop a customer-centric, integrated campaign to drive awareness and demand which would:
Educate and inform how their certified products can contribute to their overall sustainability targets.
Increase the number of deals enable them to gain competitive edge.
Save costs and reduce CO2
THE CHALLENGES
Customers are not aware of HV’s credentials nor how their storage infrastructure can help them achieve their sustainability targets and what to consider.
THE CREATIVE PROCESS
This brand element above left from the illustration section of HV guidelines, inspired me to explore this style, an approach not often used.
It had the potential to create a strong, impactful and very ownable identity that can be crafted to Hitachi Vantara very easily. Paper crafting technique that allows us to create a simple, yet direct visual approach that provides depth through layering.
Additionally paper craft subliminally reminds the viewer of recycling, being aware of the environment and shows we are considerate of our impact.
THE SOLUTION
The idea gave Hitachi Vantara a strong and ownable identity to stand out from competitors. It was designed to foster impact with the audience and reflect their credibility in sustainability.
