Sophos is a cybersecurity company that offers a wide range of security solutions for businesses and individuals. They specialize in endpoint security, network security, managed detection and response (MDR), and other cybersecurity services.

THE BRIEF
Sophos wanted to develop a lead generation campaign designed to inform UK retailers of the growing threat of cyber criminals – and the potential threat they could pose to their business. Our main objective was to create something that would have cut through in the retail space – a solution that would engage the customer, whilst delivering and promoting the features of the product.

THE IDEA

The concept of a breakfast cereal variety pack was a simple mechanism to deliver very serious content, in a fun and engaging way – a clever solution to show how consumers can easily buy much more than they bargained for if the retailers isn’t protected against cyber crime. It mean’t we could devote one pack to each protection feature of Sophos UTM, playing on existing consumer language, whilst also incorporating the aspect of security that Sophos UTM provides.