Sage Intacct UK needed a brand campaign to build awareness and trust, supporting demand generation and growth.
GOALS:
Raise awareness as a leading cloud finance solution for mid-sized UK businesses.
Increase presence in four verticals: SaaS, Non-Profits, Professional Services, and Financial Services.
Create a springboard for future demand generation.
THE CHALLENGES
Low market awareness of Sage Intacct in the UK.
New entrant with fewer than 100 UK customers.
Not automatically shortlisted by prospective buyers.
THE SOLUTION
We positioned Sage Intacct as the first-choice cloud finance solution, instilling confidence and reflecting the evolving role of finance leaders.
Bold graphics, strong photography, and active headlines cut through generic stock imagery, helping Sage stand out from the competition.
Confident portraits, powerful language (“punch,” “mission,” “boost,” “drive”), and hard-hitting statistics built trust and credibility.
The message was clear: “Don’t just perform, outperform, with Sage Intacct.”
A lead 30sec video and a further four 10sec video that were vertical specific were created as part of the campaign assets.
