Sage Intacct provides cloud-based accounting software and services, helping businesses manage their finances, including payments, bills, and payroll.
THE BRIEF
The Sage Intacct UK marketing team needed a brand campaign to create the awareness and trust required to accelerate the success of its demand generation activities.
Increase awareness as a cloud-based finance solution amongst finance executives in mid-sized UK businesses.
Increase the number of deals in which Sage are present across four key verticals: SaaS, Non-Profits, Professional Services, Financial Services.
Create a ‘springboard’ for increased demand generation to support targets.
THE CHALLENGES
The market is not aware that we have this solution.
Intacct is relatively new to the UK market.
Intacct are not automatically shortlisted by prospective buyers.
Intacct have a small but growing customer base <100 customers to the UK market.
THE SOLUTION
The idea positioned Sage Intacct as the first choice against its competitors. It was designed to instill confidence in the audience and reflect their attitudes as they transform their roles.
The powerful graphics, imagery, and copy devices helped the campaign stand out from the ‘wallpaper’ of professional stock imagery and further combat the perception of Sage being the ‘boring choice’.
The photography was centered on forward-facing business professionals with direct gazes, confident attitudes, and strong expressions. Headlines were kept short using active language such as “punch”, “mission”, “boost” and “drive”.
All this was backed up with hard-hitting statistics in each communication, and clear reasons to believe. This ensured the message was clear:
“Don’t just perform, outperform, with Sage Intacct.”
A lead 30sec video and a further four 10sec video that were vertical specific were created as part of the campaign assets.
